Fitness First are a leader in the global fitness industry. Their philosophy is: to offer the best equipment, range of classes, knowledgeable staff and professional advice in a welcoming environment, that helps keep their members motivated.
We really like the idea of working with Fitness First because we realise that in order to have an impact on children’s physical health, we need to connect with the parents. We already connect extremely well with children and schools, and the immediate afterglow of an event always extends to the parents. We think we would like to leverage that afterglow into action by the parents – and a visit to a Fitness First would be a great result.
To find out more about Fitness First, click here.
