The programme is being launched today at Our Lady’s National School in Dublin by Irish International and Ulster Rugby star, Tommy Bowe. Thanks to the new partnership 2 year partnership with Subway®, we’re hoping to inspire more children as the scheme expands to Ireland.
The scheme gives school children direct access to extraordinary Olympic and Paralympic athletes. Athletes lead a fun fitness circuit, suitable for all levels to participate in, and give a motivational talk, all of which get the children (and their teachers) engaged and excited about taking part in a sport. Some of the athletes involved in the training programme were originally inspired themselves by similar sporting events when they were younger, so the partnership hopes to unlock a genuine drive for many young school children to pursue a love of sports throughout their lifetime.
Subway® brand ambassador, Tommy Bowe, commented: “It’s brilliant to be involved in an initiative that encourages kids to get fit and active through sports. Sports for Schools has been a great success across the water and I’m delighted to see it’s now being rolled out in Ireland.”
Sacha Clark, Marketing Director for the Subway® brand UK and Ireland commented: “We’re proud to announce our partnership with Sports for Schools and look forward to inspiring children to play more sport, as we continue to demonstrate our commitment to encouraging more families to get active together.”
Michel Ledzion, Chief Sportivater at Sports for Schools commented: “With such a rich sporting tradition we think Irish schools could be the first in Europe to make sport and PE as important as English and maths in primary schools. Thanks to our partnership with the Subway® brand, we now can’t wait to work with inspiring Irish athletes to do our bit to help achieve that ambition.”
For more information about the Subway® brand please visit www.subway.com.
For media enquiries, please contact:
Teneo PSG: +353 1 6614055/ [email protected]
For more information about Sports for Schools please visit www.sportsforschools.org or contact
Francesca Laughton: [email protected] / +44 (0)1223 792202.
The Subway® brand
The Subway® brand is the world’s largest submarine sandwich franchise, with more than 44,000 locations in more than 112 countries. Headquartered in Milford, Connecticut, the Subway® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business Subway® is a Registered Trademark of Subway IP Inc. ©2017 Subway IP Inc.
The Subway® brand has reduced salt, eliminated artificial trans fats, displayed energy information on menu boards, cut KJ/Kcal across the product range, increased access to fruit and vegetables as part of a balanced diet and reduced saturated fat.
Sports for Schools
Sports for Schools is a social enterprise that brings the country’s top athletes into primary schools to run fun fitness circuits and inspire children (and teachers) to take up sport and lead a healthy life. Sports for Schools has a social mission to put physical activity and fitness on a par with numeracy and literacy in primary schools – because it’s healthy and helps pupils achieve better in their exams. The scheme has inspired over 1.5m children and raised over £2.6m for sports equipment for schools to date while supporting athletes with funds to help in their training or transition out of elite sport.